OPPORTUNITY
The Wall Street Journal launched The Journal Collection, a premium line of office supplies and travel accessories, targeting professionals who value quality and sophistication. I was tasked with creating an ad campaign to highlight the collection’s luxury appeal while capturing attention in a crowded media landscape.
CHALLENGE
The campaign needed to balance The Wall Street Journal’s reputation for professionalism with an engaging design that stood out and enticed buyers.
SOLUTIONS
Refined Aesthetic: I crafted a minimalist design with clean lines, ample negative space, and elegant typography to emphasize the products' premium craftsmanship.
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Compelling Visuals: Close-up photography highlighted textures and details, creating dynamic layouts that demanded attention.​
​Strategic Rollout: The campaign was tailored for digital, social, and print platforms, ensuring maximum impact across channels.
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Aspirational Narrative: The messaging positioned the products as essential tools for high-performing professionals, blending utility with luxury.
RESULTS
The campaign elevated The Journal Collection’s status, driving interest and engagement while reinforcing The Wall Street Journal’s image as a trusted brand and curator of high-quality lifestyle products.