OPPORTUNITY
Two Foxes Studio, a millinery studio based in Ithaca, New York, sought branding that reflected the craftsmanship and artistry of its handmade hats. I was commissioned to create a logo, a suite of illustrations, and complementary patterns that could be used across stationery, business cards, signage, and product details, such as leather tags and fabric linings.
CHALLENGE
The challenge was to develop branding that not only captured the studio’s unique identity but also translated seamlessly across a variety of applications—from printed materials to fabric and leather. The branding needed to resonate with the studio’s target audience while helping elevate its visibility and attract new clients.
SOLUTIONS
Timeless Logo Design: I designed an elegant and versatile logo that embodied the studio’s artisanal quality. The logo was also adapted into a stamp for leather tags, ensuring a cohesive look across products.
Illustrations and Patterns: I created custom illustrations and patterns inspired by the studio’s aesthetic, which were used for fabric linings in hats and as visual elements across branding materials.
Consistent Branding Assets: Stationery, business cards, and signage were designed to reinforce the brand’s identity and create a polished, professional presence.​
RESULTS
The new branding was met with enthusiasm by the studio owner, who loved how the designs captured her vision and elevated her brand. The cohesive and professional look helped enhance the studio’s reputation, leading to increased visibility and a noticeable uptick in business. The thoughtful integration of the branding across products and materials positioned Two Foxes Studio as a standout in its market.
